Let’s make the internet interesting again
Human creativity > machine summaries
Hey there,
Brian Wilson died last week.
He was 23 when he wrote God Only Knows.
He didn’t do it for a brand. Or a funnel. Or reach.
He did it because he had something in his head he needed to get out.
And it ended up becoming one of the most beautiful songs of the 20th century.
That kind of raw, obsessive, almost irrational creativity feels rare now.
We’ve trained ourselves to write for systems. To produce for platforms.
To optimize. To summarize. To hit the tone that sounds human, even when it isn’t.
We now have AI that “sounds human” and humans who write like machines.
We reward optimization over originality. Derivatives over invention.
And sometimes it feels like the whole internet is stuck in a loop of empty content, built to be scraped and repackaged by something that doesn’t even read.
This newsletter is about hiring and work, but also about what we want to protect.
Creativity. Risk. Personality.
The stuff you can’t automate.
Let’s get into it.
🌐 News Shortlist
1. Google’s AI is rewriting the rules of the internet
Recap: Google’s AI Overview feature is slashing traffic to news sites. Publishers warn the web could lose its economic engine as AI replicates without attribution.
Google’s new AI summaries are swallowing the open web. Traffic to major outlets is collapsing. Writers aren’t getting read.
And it makes me wonder: what happens when we can’t tell what’s written by a human anymore?
I don’t write for a living. But I’ve always been drawn to people who do. I grew up reading. I still read old novels. Not for productivity. For the joy of a voice you can trust.
But now, everything sounds like a summary. Clean. Neutral. Empty.
We used to write to connect. To challenge. To move people. Now it feels like we’re just stuffing keywords into a machine and hoping for reach.
Maybe that’s efficient. But it’s not art. And it’s not human.
I keep thinking about Brave New World. The scariest part isn’t censorship. It’s the flood of meaningless content that makes people stop caring altogether.
Advice:
If your brand relies on content, now’s the time to rethink your distribution.
Build an owned audience. Newsletters. Direct email. Private communities. Anything that doesn’t depend on Google’s good graces.
And if you’re hiring content people, hire ones who can actually write. Not just fill space. Not just play SEO games. Voice and originality will matter more than ever.
Because when everything sounds the same, humans stand out.
2. Cursor doesn’t allow AI in interviews (and that might be smart)
Recap: Cursor, a $9.9B AI coding startup, bans candidates from using AI tools (except autocomplete) during interviews. Finalists do a two-day live project at HQ to see how they think, not just what they can produce.
An AI company that doesn’t let you use AI in the interview?
At first glance, it sounds like a contradiction.
But I get it.
They’re not testing how well you can prompt.
They’re testing how you think when no one’s helping.
How you explain. How you collaborate.
That’s what actually matters once you're on the team.
And there’s something refreshing about it.
Even the most technical roles aren’t just about outputs.
They’re about process, communication, and curiosity.
Advice:
If you’re hiring, don’t just evaluate output.
Create moments where people have to explain how they think, what they notice, where they’d start if they had no tools at all.
You’re not testing speed.
You’re testing clarity, grit, and actual curiosity.
The kind of stuff you can’t automate.
3. Yuno picks London for its European HQ
Recap: Latin American fintech Yuno just announced London as its new European headquarters. Their goal is to grow in Europe, work closely with global merchants, and compete in the big leagues.
This is the kind of story I love.
Yuno started in Latin America, but they’ve always thought globally.
We have worked together in the past, and you could tell from day one they were serious. The team is smart, fast, and used to solving hard problems in messy markets.
If you can build payments in LatAm, Europe isn’t scary.
It’s easier.
Now they’re working with brands like McDonald’s, have presence in 80+ countries, and taking aim at companies like Stripe.
And they’re doing it their way: from LatAm, with a team that knows how to scale.
Moves like this matter.
They show that talent from this region can compete anywhere.
Advice:
If you want builders, hire LatAm.
These teams are fast, scrappy, and battle-tested.
They’ve solved harder problems with fewer resources, and they’ll do the same for you.
🔎 Remote Jobs Shortlist
These are the hot new openings of this week.
Even if you’re not on the hunt, it’s worth seeing what roles great companies are opening and what that says about where things are headed. Check out the full list here.
1. DevOps Engineer
Not your typical DevOps role. You’ll work across AWS, GCP, and Azure, keeping infra tight while helping a fast-moving AI team ship at speed. The stack’s mature (Terraform, GitHub Actions), the team’s sharp, and they want someone who can own the flow, not just follow instructions.
You should speak fluent English, write clean Python scripts, and know your way around a security brief. Bonus if you’ve worked in messy cloud setups before and didn’t flinch.
Hiring manager is the Head of DevOps. If you’re good, you’ll know within 10 minutes if you vibe.
💵 $4,000 - $6,000 USD
📍LatAm Remote
2. Production Coordinator
One of our gaming clients is hiring a Production Coordinator to help keep their cross-functional team on track and on schedule.
This is a hybrid role based in CDMX. You’ll support the Head of Production and work closely with narrative designers, engineers, and creatives to make sure nothing slips through the cracks. It’s about being organized, but also knowing how to unblock others and spot risks early.
Gaming industry experience is a nice bonus, but what really matters is being sharp, collaborative, and on top of the details.
💵 $2,000 - $2,500 USD
📍Mexico City
3. Tech Lead
This startup is building a bold new ecommerce layer: no inventory, no warehouse, just 600K+ stores powering your brand’s sales.
They’re hiring their first engineer. You’ll own the build, pick the stack, and ship the MVP. You’ll work directly with the founders and a senior technical advisor (ex-CTO, retail exit) to test GTM, chase PMF, and build real traction.
Ideal if you’ve been first before. You’ve built from zero, write in Go/Python/TypeScript, and care more about demos than decks. Fluent English required.
💵$5,000 - $8,000 USD
📍Colombia
That’s it for this week.
Yes, the internet’s getting louder. But the people who know how to think, build, and communicate with heart? They still stand out. And they always will.
There’s never been a better time to bet on humans.
Until next time,
Joseph Burns
CEO & Founder, Lupa