Turns out good work + good writing = growth
Why I’m doubling down on LinkedIn (plus layoffs, AI, and $10B sports moves)
Hey there,
I’ve been spending a lot more time on LinkedIn.
No ad spend. No outbound. No SDRs.
Just posting things I think are actually useful.
Since I started doing this consistently, the results have been better than months of cold outreach.
The right people are finding us. The conversations are smarter. And somehow I’m getting invited to podcasts now, which is both flattering and mildly terrifying.
It’s made me believe something I always suspected:
If you’re doing good work, talking about it publicly is the best growth strategy there is.
(And yes, I know. I’m talking about LinkedIn strategy in a newsletter that gets posted on LinkedIn. Very meta.)
Also, as I write this, there’s news of a possible ceasefire in the Middle East.
Hopefully it holds. Hopefully fewer people suffer.
In the meantime, here are a few other stories from the week. Worth your attention, even if they didn’t make the front page.
Let’s get into it.
🌐 News Shortlist
1. Globant closes offices as stock dives
Recap: The Argentine tech giant is shutting down its Resistencia and Ushuaia locations, with reports of more closures and layoffs across LatAm. All while trying to downplay it in the press.
This one hits close to home.
We’ve seen this pattern before. Stock tanks, leadership exits, PR goes into overdrive. But behind the scenes, the truth’s harder to hide.
People are losing jobs. Offices are closing. And on LinkedIn, Twitter, and in the trenches, it's obvious.
Globant helped prove Latin America could build global software. But it couldn’t hold the monopoly forever.
Today, companies don’t need an outsourcing giant. They can hire directly. With better tools, better partners, and more global payroll options, you don’t need to pay a premium for a middleman.
You just need the right people.
Advice:
If you’re still outsourcing full dev teams, ask yourself why.
Hiring direct talent in LatAm has never been easier, or smarter.
Culture, cost, and control are all better when the team actually works for you.
2. Everybody Wants To Rule AI
Recap: California’s back with a new proposal to regulate frontier AI models. It pushes for independent oversight, transparency, and whistleblower protections. Meanwhile, Pope Leo XIV has made AI one of the signature issues of his papacy, warning it threatens human dignity and labor.
Backlash is here.
This isn't just policy talk. It's a shift in the cultural mood.
California has tried and failed before (Newsom vetoed the last bill).
But this time, the pressure is growing. The report argues that self-regulation isn’t working and compares today’s AI risks to nuclear tech and bioengineering.
I've seen it firsthand. My post about AI recruiters reached nearly a million people, and the comment section was filled with frustration, fear, and fatigue.
The public sentiment is changing fast, and now it's reaching the halls of government and the Vatican.
When tech insiders, politicians, and the Pope are all saying the same thing, you know something’s coming.
Advice:
If you're building with AI, don't ignore the emotional layer.
Regulations are coming, but so is public judgment.
People want tools that empower, not replace them.
The future of AI won't just be shaped by engineers, it'll be shaped by trust. Build with that in mind.
3. Lakers sell majority stake for $10B
Recap: The Buss family is giving up control of the Lakers after 46 years. Dodgers owner Mark Walter will take over, valuing the team at a record $10 billion.
This isn’t tech, but it’s my newsletter.
And I find this kind of power shift fascinating.
There’s a bigger story here than just sports.
The Buss family turned a $67 million investment into billions.
But this isn’t just about the Lakers. It’s about what’s happening across all of pro sports: a quiet consolidation of power.
Fewer owners. Bigger checks. More control.
Mark Walter now owns the Dodgers, the Sparks, and the Lakers. That’s not unique. It’s becoming the norm. Wealthy giants are buying up teams across leagues.
And it raises the question: what happens when those giants have more influence than the leagues themselves?
No advice on this one.
Just a reminder that when too few own too much, the game changes whether it's sports, startups, or anything else.
🔎 Remote Jobs Shortlist
These are the hot new openings of this week.
Even if you’re not on the hunt, it’s worth seeing what roles great companies are opening and what that says about where things are headed. Check out the full list here.
1. Senior Frontend Developer
One of the world’s largest digital video publishers is hiring a frontend lead to build the future of their AI-powered content platform.
You’ll work on highly visible, high-scale web interfaces used by creators, media companies, and brands globally. Think 600M+ users and tens of billions of views per month.
This isn’t a pixel-pushing role. You’ll own architecture decisions, optimize performance, and collaborate closely with backend and product teams. Ideal fit: strong React/Next.js/TypeScript chops, plus a good sense for UX and clean design.
💵 $5,000 - $6,000 USD
📍LatAm Remote
2. Senior QA Engineer
This team is rethinking how product testing gets done at scale—shipping fast without breaking everything. Now they’re looking for a QA leader who can own the strategy and execution.
You’ll design test plans, manage QA workflows, and build out automation coverage across the platform. Manual experience still matters, but you’ll bring a systems mindset to make quality scalable.
Ideal fit: senior QA with strong English, startup experience, and a proactive attitude. Bonus points if you’ve worked with Playwright, CI/CD pipelines, or cross-platform testing.
💵 $5,000 - $6,000 USD
📍LatAm Remote
3. Senior Fullstack Engineer
This fast-growing startup is fixing one of the messiest problems in U.S. logistics: cash flow for truckers. They've built a real-time fintech platform that helps small trucking businesses operate with transparency, not predatory fees.
They're now hiring a full stack engineer who can ship independently, handle tradeoffs, and collaborate across product, design, and ops. You’ll work on automation, financial services tools, and intuitive user interfaces using Go, TypeScript, GraphQL, and React.
If you’ve built core features from scratch, have strong backend and frontend instincts, and want to work with a senior, product-minded team—this one's for you.
💵$5,000 - $6,500 USD
📍LatAm Remote
That’s it for this week.
If something here sparked a thought, feel free to reply or drop me a note.
I read everything, even if I’m slow to answer.
And if you liked it, consider sharing it with someone who’d get value from it.
This thing grows by word of mouth, one smart reader at a time.
Until next time,
Joseph Burns
CEO & Founder, Lupa